From the very first days of our 25 years in operational management, we have been convinced that collective performance precedes economic performance.

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By observing the societal, climate, technological, and geopolitical transitions reshaping our world, we came to understand that they would generate major strategic disruptions across the workplace.

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We anticipated that these transitions would converge, placing organizations in a sustained state of high-intensity and long-duration crises.

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As operational leaders in the field, it seemed impossible to face such levels of uncertainty and complexity using only the managerial models inherited from the past.

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That is why, as early as 2019, we designed a comprehensive managerial model integrating the impact of these transitions, a deep understanding of human functioning, managerial practices adapted to complex environments, lessons drawn from elite units (Special Forces, RAID, DGSE), high-performance sports practices, and the concrete steering of individual and collective performance.

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It enables leaders to navigate uncertainty and secure the execution of their strategy, in all conditions, by mobilizing fulfilled and engaged teams capable of sustaining performance in uncertainty.

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A robust and sustainable managerial model designed to face high-intensity and long-duration crises.

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We call it Augmented Sustainable Leadership.

The leadership of the 21st century, serving sustainable management.

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Recognized as a managerial innovation, it was selected to be presented at ChangeNOW in 2025 and 2026, at the Grand Palais in Paris.

It is in Vendée that Rise & Care takes its roots, in our very first shared managerial experience, 25 years ago.

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From the very beginning, we wanted to place people at the heart of our management, even though we did not yet have all the keys to act with clarity and precision.

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Our first management trainer was a former pilot from the Special Forces. He showed us how, in that environment, the human factor is the decisive driver of mission success. He instilled in us the conviction that only the collective can face uncertainty, and that effective management is impossible without a deep understanding of human functioning.

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That encounter profoundly shaped our lives as managers.

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Over 25 years of operational management, confronted with real situations of transformation and high complexity, our vision gradually took shape and became structured.

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The subprime crisis reinforced our conviction that existing managerial models were not designed to withstand uncertainty over the long term. It then took ten more years of field experience, experimentation, reading, and reflection to transform that intuition into a fully developed model.

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In 2019, we began to design and implement it. It was notably tested during the COVID crisis, in a context of extreme uncertainty, where collective performance made it possible to preserve economic performance.

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At the end of that period, we chose to share it by founding Rise & Care, a consulting firm specialized in crisis management and sustainable managerial performance.

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To structure and strengthen it, we invested in a research and development approach in human and social sciences, in partnership with ETHER, a firm specialized in social innovation.

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This is how Augmented Sustainable Leadership was born.

Today, the combined impacts of societal, climate, technological, and geopolitical transitions are generating major strategic disruptions that are placing organizations in a permanent state of high-intensity and long-duration crises.

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Alain Bauer, Professor of Criminology at the National Conservatory of Arts and Crafts (CNAM) and head of its Security, Defense, Intelligence, and Criminology Department, developed this concept in his book In the Beginning Was War.

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His distinction is fundamental: a high-intensity crisis consists of sudden shocks and events that strike hard and fast. A long-duration crisis is the state we have entered — a continuous condition with no return to normal, requiring the ability to endure over time.

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In Japanese, the word for crisis, kiki (危機), is written with two characters that perfectly reflect this dual nature. 危 means “danger” — the high-intensity crisis, the sudden shock that strikes hard and fast. 機 refers to a “turning point from which opportunity emerges” — the long-duration crisis, carrying hope for those who succeed in adapting to it.

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A long-duration crisis is a state of simultaneous, multifactorial tensions that gradually wear down existing models rather than destroying them abruptly.

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Faced with this reality, a managerial model must combine two essential qualities: robustness — the ability to withstand shocks, maintain decision-making under pressure, and keep teams aligned; and sustainability — the ability to bend without breaking, absorb prolonged strain, adapt, learn, and endure over time. It is no longer one or the other. It is both together.

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The challenge is to sustain the engagement of human capital over the long term in order to preserve performance and ensure business continuity. Collective performance precedes economic performance.

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This is precisely what Augmented Sustainable Leadership is designed to achieve.

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The real question today is no longer whether a crisis will occur.

It is how to continue bringing a vision to life, mobilizing teams, and preparing for the future in a world where crises converge and become a permanent reality.

A managerial model designed to navigate uncertainty and secure the execution of strategy, in all conditions.

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Augmented Sustainable Leadership is built on five complementary pillars that structure, secure, and measure collective performance:

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🔹 Integrating the impacts of societal, climate, technological, and geopolitical transitions that are reshaping the world of work

🔹 Understanding human functioning, grounded in validated research in human and social sciences as well as cognitive neuroscience

🔹 Mobilizing the managerial postures and dynamics required to build and lead fulfilled, engaged teams capable of sustaining performance in uncertainty

🔹 Integrating methods drawn from elite units and high-performance sports to prepare for and act effectively under pressure over the long term

🔹 A concrete approach to steering individual and collective performance, enabling organizations to measure what truly matters

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Mastering the articulation of these five pillars reduces blind spots, secures decision-making, and sustainably strengthens collective performance.

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By design, Augmented Sustainable Leadership applies to all management roles, regardless of the size of the organization or the industry in which it operates.

Augmented Sustainable Leadership places leaders, managers, and teams in the best possible conditions to sustain performance in uncertainty.

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From the very first days :

🔹 mental load decreases

🔹 clarity of priorities returns

🔹 decisions become more confident and composed

🔹 tensions begin to stabilize

🔹 the pleasure of managing reappears

🔹 hope returns within teams

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These rapid gains secure collective action and strengthen the quality of decision-making.

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Over the long term, Augmented Sustainable Leadership enables organizations to :

🔹 strengthen team engagement

🔹 reduce turnover and retain talent

🔹 bring multiple generations together effectively

🔹 develop cohesion within hybrid organizations

🔹 better manage emotions, tensions, and conflicts

🔹 make more robust decisions in uncertainty

🔹 sustainably integrate AI and transformation challenges

🔹 steer performance through clear and aligned indicators

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By strengthening the robustness of the managerial system, leaders create the conditions for sustainable collective performance.

Depending on your challenges, we combine three complementary levers of action to create immediate and lasting impact.

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🔹 Individual and collective operational advisory support
To secure strategy execution in complex situations.

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🔹 Tailor-made training programs
To transmit concrete, proven, and immediately applicable solutions.

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🔹 Keynote talks
To open new perspectives, mobilize teams, and foster alignment around a shared Sense of purpose.

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We deliver keynote talks to create awareness, and operational advisory support and training programs to create the conditions for action.

We bring together a collective of experts with complementary backgrounds, including partners from elite units (Special Forces, RAID, DGSE, COMCYBER).

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This unique collective enables us to combine perspectives, align actions, and deliver tailor-made, concrete, and measurable solutions in direct response to your strategic challenges.

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Our Areas of Expertise

🔹 Sustainable leadership and management

🔹 Individual and collective potential development

🔹 Taking care of oneself and one’s team

🔹 Organizational bio-inspiration

🔹 Stress and emotional management

🔹 Collective agility

🔹 Negotiation and tension management

🔹 Crisis management and crisis cell leadership

🔹 Integrating AI as an amplifier of human potential

🔹 Awareness of interference and espionage risks

🔹 Steering performance through sustainability indicators

We chose the legal status of a mission-driven company because we believe it is the most committed model for sustainably transforming the world.

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We believe that Education and Leadership have the power to sustainably transform organizations — and, through them, the world.

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Our Purpose

🔹 Caring for Human Capital and organizations in their sustainable transformation strategies, guided by the United Nations Sustainable Development Goals (SDGs)

🔹 Contributing to a world where each individual finds their place and helps foster better coexistence between present and future generations, while adapting to the environment and ecosystems

🔹 Bridging intergenerational transitions and climate disruption, highlighting the Earth’s natural capacity to adapt

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Our Three Commitments

🔹 Placing Human Capital at the heart of all our advisory engagements

🔹 Actively contributing to the achievement of the United Nations Sustainable Development Goals (SDGs)

🔹 Transmitting the keys of Augmented Sustainable Leadership, fostering the engagement of Human Capital in the transformation of the world

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Our Ecosystem

Members of the Community of Mission-Driven Companies, Medef Vendée, the Impact France Movement, and ChangeNOW.

In 2019, UNESCO launched the “Futures of Education” initiative. It is within this spirit that we designed Augmented Sustainable Leadership and adapted it for younger generations.

We are also members of ESD-Net 2030, the global network of education stakeholders launched by UNESCO to support the 2030 Agenda.

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“Refusing the separation between heart and mind, between business and meaning, between intuition and evidence.”

(ETHER on Rise & Care – June 2025)